What is it about?

This article explores how to develop business strategies to help companies differentiate their products and services from competition. The keys to long-term profitable growth are continuous innovation, meaningful differentiation, and strategy alignment

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Why is it important?

Surprisingly few companies have succeeded in sustaining long-term profitable growth. This article explains why, and how enlightened strategy can break away from the pack.

Perspectives

This article is excerpted from my book entitled "If You're In A Dogfight, Become A Cat." It's based on my three decades of advising corporate leaders on business strategy issues and over ten years of teaching and research at Columbia Business School

Leonard Sherman
Columbia University

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This page is a summary of: If your market is a competitive dogfight, think like a cat, Strategy & Leadership, January 2017, Emerald, DOI: 10.1108/sl-01-2017-0002.
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