What is it about?

The cross-border transfer of knowledge, both technological as well as management knowledge, such as marketing strategies, in emerging markets is often focused on the absorptive capacity of the recipients or the institutional environment of the country. However, factors such as the learning intent of the recipient, the attractiveness of the knowledge source, and the relationship quality between the recipient and the source, and their influence on the effective and efficient transfer of knowledge in emerging markets has remained under-researched. This paper aims to overcome this by filling the gap.

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This page is a summary of: Investigating the influence of absorptive capacity of recipients within cross-border transfer of knowledge: evidence from emerging markets, International Marketing Review, May 2021, Emerald,
DOI: 10.1108/imr-11-2020-0264.
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