Malaysian hypermarket retailing development and expansion

Hasliza Hassan, Abu Bakar Sade, Muhammad Sabbir Rahman
  • International Journal of Retail & Distribution Management, June 2013, Emerald
  • DOI: 10.1108/ijrdm-09-2012-0085

Malaysian Hypermarket Retailing Development and Expansion

What is it about?

The hypermarket industry in Malaysia has created a huge momentum for modern retailing concepts. The industry has been developing impressively, and the word hypermarket seems in need of a new definition. There is an overlap of the definitions for hypermarket, supermarket and shopping mall. Thus, the purpose of this paper is to focus on recent Malaysian hypermarket retailing developments that could be used as sources for definition. A few expansion opportunities are also emphasized in this paper.

Why is it important?

The definition of hypermarket in this research paper is streamlined further to differentiate it from a supermarket or shopping mall. With the potential expansion opportunities, it is expected that there will be a clearer path to outgrow this industry.

Perspectives

Hasliza Hassan (Author)
Multimedia University

Malaysian hypermarkets can be defined using retail developments within the industry as sources for definition works. This industry can also be expanded further through: product brand extension; service experience enhancement; self‐checkout technology; coupons promotion; online hypermarket; and one district one industry (SDSI) market intervention program.

Read Publication

http://dx.doi.org/10.1108/ijrdm-09-2012-0085

The following have contributed to this page: Hasliza Hassan and Dr Muhammad Sabbir Rahman