What is it about?
If designed smartly, a quality management system cannot only be implemented successfully, but it can assist businesses to increase customer satisfaction and higher profitability.
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Why is it important?
Without a quality focused program, a business is unable to develop various strategies. This may result in less than optimal performance at the end.
Perspectives
In this article, we focus on multi-dimensional nature of quality management ideals.
Dr. Satish Mehra
University of Memphis
Read the Original
This page is a summary of: Implementing capabilities-based quality management and marketing strategies to improve business performance, International Journal of Quality & Reliability Management, September 2016, Emerald,
DOI: 10.1108/ijqrm-12-2014-0197.
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