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This study explores the link between employer branding and employee commitment using a validated model. It found that elements in the model positively influence employee commitment, particularly in terms of emotions and values, providing potential benefits for healthcare organizations in talent retention and competitive advantage.

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This page is a summary of: Evaluating the employer branding mix model: a study in the Spanish healthcare sector, Employee Relations, February 2024, Emerald,
DOI: 10.1108/er-10-2023-0537.
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