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All Stories

  1. Determinants of online social entrepreneurs’ brand loyalty: a value creation model

    Article • International Review on Public and Nonprofit Marketing, March 2023, Springer Science + Business Media

    Dr Rasha Hammad

  2. The Role of Digital Platforms in Women’s Entrepreneurial Opportunity Process: Does Online Social Capital Matter?

    Article • Human Behavior and Emerging Technologies, February 2023, Hindawi Publishing Corporation

    Dr Rasha Hammad

  3. Entrepreneurial marketing strategy, institutional environment, and business performance of SMEs in Egypt

    Article • Journal of Entrepreneurship in Emerging Economies, May 2020, Emerald

    Dr Rasha Hammad

  4. Factors explaining employer attractiveness.

    Article • Personnel Review, April 2020, Emerald

    Dr Rasha Hammad, Raghda Younis