What is it about?
The paper is about green apparel perception in the Indian context.
Featured Image
Photo by Matt Stevenson on Unsplash
Why is it important?
Sustainability is the critical aspect of the Indian context too.
Perspectives
Cosmopolitanism, Self-identity and online communities, all of them directly or indirectly affect the green apparel perception.
Dr. Pradeep Kautish
Department of Marketing, Institute of Management, Nirma University, Ahmedabad, Gujarat, India
Read the Original
This page is a summary of: Cosmopolitanism, self-identity, online communities and green apparel perception, Marketing Intelligence & Planning, June 2020, Emerald,
DOI: 10.1108/mip-11-2019-0556.
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