What is it about?

The paper is about green apparel perception in the Indian context.

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Why is it important?

Sustainability is the critical aspect of the Indian context too.


Cosmopolitanism, Self-identity and online communities, all of them directly or indirectly affect the green apparel perception.

Dr. Pradeep Kautish
Department of Marketing, Institute of Management, Nirma University, Ahmedabad, Gujarat, India

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This page is a summary of: Cosmopolitanism, self-identity, online communities and green apparel perception, Marketing Intelligence & Planning, June 2020, Emerald,
DOI: 10.1108/mip-11-2019-0556.
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