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How to build thought leadership in B2B | Moving from cold calls and sales demos to customer education and engagement by disseminating relevant digital content

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Why is it important?

The results provide managers with evidence on the effectiveness of a thought leadership strategy. Establishing thought leadership on social media can help to nurture customer relationships over time. By sharing valuable content, suppliers can continuously demonstrate their cutting-edge competences and expertise, thus keeping their brand relevant to customers.

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This page is a summary of: Establishing thought leadership through social media in B2B settings: effects on customer relationship performance, Journal of Business and Industrial Marketing, September 2019, Emerald, DOI: 10.1108/jbim-12-2018-0410.
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