What is it about?

How to build thought leadership in B2B | Moving from cold calls and sales demos to customer education and engagement by disseminating relevant digital content

Featured Image

Why is it important?

The results provide managers with evidence on the effectiveness of a thought leadership strategy. Establishing thought leadership on social media can help to nurture customer relationships over time. By sharing valuable content, suppliers can continuously demonstrate their cutting-edge competences and expertise, thus keeping their brand relevant to customers.

Read the Original

This page is a summary of: Establishing thought leadership through social media in B2B settings: effects on customer relationship performance, Journal of Business and Industrial Marketing, September 2019, Emerald,
DOI: 10.1108/jbim-12-2018-0410.
You can read the full text:



The following have contributed to this page