All Stories

  1. From an online shopping experience to online purchase intentions: do showroomers differ? A study of a brand-owned D2C e-commerce store

    Article • The Journal of Marketing Theory and Practice, June 2026, Taylor & Francis

    Dr Fabio Cassia

  2. Algorithmic Unpredictability on Social Media Platforms: A Multimethod SEM Study of Its Effects and Mitigation Strategies for Exporting SMEs

    Article • Journal of Global Marketing, March 2026, Taylor & Francis

    Dr Fabio Cassia

  3. Consumer acceptance of cultured meat: an in-depth qualitative assessment

    Article • British Food Journal, February 2026, Emerald

    Dr Fabio Cassia

  4. Leveraging artificial intelligence for self-diagnosis systems: innovation in healthcare management

    Article • November 2025, Edward Elgar Publishing

    Dr Fabio Cassia

  5. Future-oriented trajectories of business model innovation for agri-food SMEs

    Article • EuroMed Journal of Business, March 2025, Emerald

    Dr Fabio Cassia

  6. Environmental sustainability and technology as interconnected drivers of business model innovation in the agri-food industry: insights from multiple case studies

    Article • Baltic Journal of Management, March 2025, Emerald

    Dr Fabio Cassia

  7. Food innovation towards a sustainable world: A study on intention to purchase lab-grown meat

    Article • Technological Forecasting and Social Change, February 2025, Elsevier

    Dr Fabio Cassia

  8. Unveiling user intentions: an integrated analysis of hedonic motivation and service quality in e-grocery technology acceptance

    Article • International Journal of Quality & Reliability Management, January 2025, Emerald

    Dr Fabio Cassia

  9. Predicting restaurants’ surplus food platform continuance: Insights from the combined use of PLS-SEM and NCA and predictive model comparisons

    Article • Journal of Retailing and Consumer Services, July 2024, Elsevier

    Dr Fabio Cassia

  10. Guest editorial: Using partial least squares structural equation modeling (PLS-SEM) in quality management

    Article • The TQM Journal, May 2024, Emerald

    Prof. Dr. Christian M. Ringle, Dr Fabio Cassia

  11. The value of self-determination theory in marketing studies: Insights from the application of PLS-SEM and NCA to anti-food waste apps

    Article • Journal of Business Research, February 2024, Elsevier

    Dr Fabio Cassia

  12. Pharmacies providing health services: Attitudes toward eHealth in Italy

    Article • Journal of Retailing and Consumer Services, January 2024, Elsevier

    Dr Fabio Cassia

  13. Reviewing the SmartPLS 4 software: the latest features and enhancements

    Article • Journal of Marketing Analytics, December 2023, Springer Science + Business Media

    Dr Fabio Cassia

  14. Pharmacists' attitudes and intention to adopt telemedicine: Integrating the market-orientation paradigm and the UTAUT

    Article • Technological Forecasting and Social Change, November 2023, Elsevier

    Dr Fabio Cassia

  15. A brief review of partial least squares structural equation modeling (PLS-SEM) use in quality management studies

    Article • The TQM Journal, December 2022, Emerald

    Prof. Dr. Christian M. Ringle, Dr Fabio Cassia

  16. Effects of Ethnocentrism on International Hospitality Brands: A Cross-Country Study of Starbucks

    Article • Journal of Hospitality & Tourism Research, November 2022, SAGE Publications

    Dr Fabio Cassia

  17. Data-driven use of cross-border e-commerce platforms and export performance

    Article • Sinergie Italian Journal of Management, April 2022, Fondazione CUEIM

    Dr Fabio Cassia

  18. Fear vs humor appeals: a comparative study of children's responses to anti-smoking advertisements

    Article • Asia-Pacific Journal of Business Administration, December 2021, Emerald

    Dr Fabio Cassia

  19. Who killed food tourism? Unaware cannibalism in online conversations about traveling in Italy

    Article • British Food Journal, November 2021, Emerald

    Dr Fabio Cassia

  20. Effects of agritourism businesses’ strategies to cope with the COVID-19 crisis: The key role of corporate social responsibility (CSR) behaviours

    Article • Journal of Cleaner Production, November 2021, Elsevier

    Dr Fabio Cassia

  21. Near-shoring versus far-shoring: effects on customer perceived quality and purchase intention

    Article • The TQM Journal, October 2021, Emerald

    Dr Fabio Cassia

  22. Antecedents of professionals’ self-efficacy in professional service firms: effects of external source credibility and content quality

    Article • Journal of Business and Industrial Marketing, September 2021, Emerald

    Dr Fabio Cassia

  23. Factors affecting the choices of adoption/non-adoption of future technologies during coronavirus pandemic

    Article • Technological Forecasting and Social Change, August 2021, Elsevier

    Dr Fabio Cassia

  24. Fairness and behavioral intentions in discrete B2B transactions: a study of small business firms

    Article • Journal of Business and Industrial Marketing, July 2021, Emerald

    Dr Fabio Cassia

  25. Cross-border e-commerce as a foreign market entry mode among SMEs

    Article • Review of International Business and Strategy, June 2021, Emerald

    Dr Fabio Cassia

  26. The influence of PSA's likeability on children’s intentions to eat healthy food

    Article • International Review on Public and Nonprofit Marketing, May 2021, Springer Science + Business Media

    Dr Fabio Cassia

  27. Firms’ responses to the COVID-19 crisis in the tourism industry

    Article • Anatolia, April 2021, Taylor & Francis

    Dr Fabio Cassia

  28. Finding a way towards high-quality, accessible tourism: the role of digital ecosystems

    Article • The TQM Journal, July 2020, Emerald

    Dr Fabio Cassia

  29. Sustainability implementation in restaurants: A comprehensive model of drivers, barriers, and competitiveness-mediated effects on firm performance

    Article • International Journal of Hospitality Management, May 2020, Elsevier

    Dr Fabio Cassia

  30. Does reshoring improve customer perceived quality?

    Article • The TQM Journal, April 2020, Emerald

    Dr Fabio Cassia

  31. Sales capabilities in the wine industry: an analysis of the current scenario and emerging trends

    Article • British Food Journal, October 2019, Emerald

    Dr Fabio Cassia

  32. How to build thought leadership through social media in B2B

    Article • Journal of Business and Industrial Marketing, September 2019, Emerald

    Dr Fabio Cassia

  33. A framework to manage business-to-business branding strategies

    Article • EuroMed Journal of Business, July 2019, Emerald

    Dr Fabio Cassia

  34. Territory, firms and value co-creation synergies

    Article • Journal of Place Management and Development, June 2019, Emerald

    Dr Fabio Cassia

  35. Understanding the weak signals of demand in a mature tourist destination: The contribution of a sustainable approach

    Article • Journal of Cleaner Production, May 2019, Elsevier

    Dr Fabio Cassia

  36. Assessing the Power of Social Media Influencers

    Article • January 2019, IGI Global

    Dr Fabio Cassia

  37. Accommodation prices on Airbnb

    Article • The TQM Journal, August 2018, Emerald

    Dr Fabio Cassia

  38. Exploring city image: residents’ versus tourists’ perceptions

    Article • The TQM Journal, August 2018, Emerald

    Dr Fabio Cassia

  39. The impact of social media influencers in tourism

    Article • Anatolia, April 2018, Taylor & Francis

    Dr Fabio Cassia

  40. The excellence of patient-centered healthcare

    Article • The TQM Journal, March 2018, Emerald

    ylenia cavacece, Dr Fabio Cassia

  41. Industry-based issues in the provision of hearing aids in Italy

    Article • World Review of Entrepreneurship Management and Sustainable Development, January 2018, Inderscience Publishers

    Dr Fabio Cassia

  42. Service ecosystems: the interplay between ecosystem well-being and customer well-being

    Article • The TQM Journal, October 2017, Emerald

    Professor claudio Baccarani, Dr Fabio Cassia

  43. Children perceptions of emotional and rational appeals in social advertisements

    Article • International Journal of Advertising and Marketing to Children, August 2017, Emerald

    Dr Fabio Cassia

  44. The effects of goods-related and service-related B2B brand images on customer loyalty

    Article • Journal of Business and Industrial Marketing, June 2017, Emerald

    Dr Fabio Cassia

  45. Adoption and impact of marketing performance assessment systems among travel agencies

    Article • International Journal of Contemporary Hospitality Management, April 2017, Emerald

    Dr Fabio Cassia

  46. Experience co-creation in tourism (the case of caravanning and drive tourism)

    Article • Current Issues in Tourism, February 2017, Taylor & Francis

    Dr Fabio Cassia

  47. Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?

    Article • Australian Journal of Management, February 2017, SAGE Publications

    Dr Fabio Cassia

  48. “Please write a (great) online review for my hotel!” Guests’ reactions to solicited reviews

    Article • Journal Of Vacation Marketing, January 2017, SAGE Publications

    Dr Fabio Cassia

  49. Using TRIZ to develop brand strategies

    Article • International Journal of Business Excellence, January 2017, Inderscience Publishers

    Dr Fabio Cassia

  50. Developing a comprehensive brand evaluation system with the support of TRIZ to formulate brand strategies

    Article • International Journal of Business Excellence, January 2017, Inderscience Publishers

    Dr Fabio Cassia

  51. Flash sales, daily deals, social commerce in the hospitality industry

    Article • International Journal of Contemporary Hospitality Management, October 2015, Emerald

    Dr Fabio Cassia

  52. Mutual value creation in component co-branding relationships

    Article • Management Decision, September 2015, Emerald

    Dr Fabio Cassia

  53. Service-based or goods-based positioning?

    Article • The TQM Journal, March 2015, Emerald

    Dr Fabio Cassia

  54. Marketing strategies in emerging markets

    Article • International Journal of Emerging Markets, January 2015, Emerald

    Dr Fabio Cassia

  55. Explaining Citizen Surveys Non-Adoption in Local Government

    Article • January 2015, Springer Science + Business Media

    Dr Fabio Cassia

  56. TMT international orientation and firm internationalisation: evidence from Italy

    Article • International Journal of Management Practice, January 2015, Inderscience Publishers

    Dr Fabio Cassia

  57. Marketing performance in tourism firms

    Article • Current Issues in Tourism, December 2014, Taylor & Francis

    Dr Fabio Cassia

  58. Factors that influence intent to adopt a hearing aid among older people in Italy

    Article • Health & Social Care in the Community, September 2014, Wiley

    Dr Fabio Cassia

  59. Groupon effectiveness for merchants

    Article • MERCATI & COMPETITIVITÀ, September 2014, Franco Angeli

    Dr Fabio Cassia

  60. Exploring Client Adherence Factors Related to Clinical Outcomes

    Article • Australasian Marketing Journal, August 2014, SAGE Publications

    Dr Fabio Cassia

  61. Public services co-creation

    Article • Total Quality Management & Business Excellence, May 2014, Taylor & Francis

    Dr Fabio Cassia

  62. SMEs’ switching behavior in the natural gas market

    Article • The TQM Journal, April 2014, Emerald

    Vania Vigolo, Dr Fabio Cassia

  63. Services branding: is it a matter of gender?

    Article • The TQM Journal, January 2014, Emerald

    Vania Vigolo, Dr Fabio Cassia

  64. Italian Farmers' Market Shoppers

    Article • Procedia - Social and Behavioral Sciences, October 2012, Elsevier

    Dr Fabio Cassia

  65. Business-to-Business Branding: A Review and Assessment of the Impact of Non-Attribute-Based Brand Beliefs on Buyer's Attitudinal Loyalty

    Article • Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, January 2012, Wiley

    Dr Fabio Cassia

  66. Differences between public administrators' and elected officials' perspectives on the role of the citizen in service quality improvement processes

    Article • The TQM Journal, August 2011, Emerald

    Dr Fabio Cassia

  67. Born-global companies

    Article • International Entrepreneurship and Management Journal, July 2011, Springer Science + Business Media

    Dr Fabio Cassia

  68. Effectiveness of Sponsorships in Niche Communities Online: A Preliminary Study

    Article • August 2010, Institute of Electrical & Electronics Engineers (IEEE)

    Dr Fabio Cassia

  69. Public services co-production

    Article • International Journal of Quality and Service Sciences, October 2009, Emerald

    Dr Fabio Cassia

  70. The Role of External Indicators in Measuring the Service Performance of Local Governments

    Article • IGI Global

    Dr Fabio Cassia