All Stories

  1. Algorithmic Unpredictability on Social Media Platforms: A Multimethod SEM Study of Its Effects and Mitigation Strategies for Exporting SMEs
  2. Consumer acceptance of cultured meat: an in-depth qualitative assessment
  3. Leveraging artificial intelligence for self-diagnosis systems: innovation in healthcare management
  4. Future-oriented trajectories of business model innovation for agri-food SMEs
  5. Environmental sustainability and technology as interconnected drivers of business model innovation in the agri-food industry: insights from multiple case studies
  6. Food innovation towards a sustainable world: A study on intention to purchase lab-grown meat
  7. Unveiling user intentions: an integrated analysis of hedonic motivation and service quality in e-grocery technology acceptance
  8. Predicting restaurants’ surplus food platform continuance: Insights from the combined use of PLS-SEM and NCA and predictive model comparisons
  9. Guest editorial: Using partial least squares structural equation modeling (PLS-SEM) in quality management
  10. The value of self-determination theory in marketing studies: Insights from the application of PLS-SEM and NCA to anti-food waste apps
  11. Pharmacies providing health services: Attitudes toward eHealth in Italy
  12. Reviewing the SmartPLS 4 software: the latest features and enhancements
  13. Pharmacists' attitudes and intention to adopt telemedicine: Integrating the market-orientation paradigm and the UTAUT
  14. A brief review of partial least squares structural equation modeling (PLS-SEM) use in quality management studies
  15. Effects of Ethnocentrism on International Hospitality Brands: A Cross-Country Study of Starbucks
  16. Data-driven use of cross-border e-commerce platforms and export performance
  17. Fear vs humor appeals: a comparative study of children's responses to anti-smoking advertisements
  18. Who killed food tourism? Unaware cannibalism in online conversations about traveling in Italy
  19. Effects of agritourism businesses’ strategies to cope with the COVID-19 crisis: The key role of corporate social responsibility (CSR) behaviours
  20. Near-shoring versus far-shoring: effects on customer perceived quality and purchase intention
  21. Antecedents of professionals’ self-efficacy in professional service firms: effects of external source credibility and content quality
  22. Factors affecting the choices of adoption/non-adoption of future technologies during coronavirus pandemic
  23. Fairness and behavioral intentions in discrete B2B transactions: a study of small business firms
  24. Cross-border e-commerce as a foreign market entry mode among SMEs
  25. The influence of PSA's likeability on children’s intentions to eat healthy food
  26. Firms’ responses to the COVID-19 crisis in the tourism industry
  27. Finding a way towards high-quality, accessible tourism: the role of digital ecosystems
  28. Sustainability implementation in restaurants: A comprehensive model of drivers, barriers, and competitiveness-mediated effects on firm performance
  29. Does reshoring improve customer perceived quality?
  30. Sales capabilities in the wine industry: an analysis of the current scenario and emerging trends
  31. How to build thought leadership through social media in B2B
  32. A framework to manage business-to-business branding strategies
  33. Territory, firms and value co-creation synergies
  34. Understanding the weak signals of demand in a mature tourist destination: The contribution of a sustainable approach
  35. Assessing the Power of Social Media Influencers
  36. Accommodation prices on Airbnb
  37. Exploring city image: residents’ versus tourists’ perceptions
  38. The impact of social media influencers in tourism
  39. The excellence of patient-centered healthcare
  40. Industry-based issues in the provision of hearing aids in Italy
  41. Service ecosystems: the interplay between ecosystem well-being and customer well-being
  42. Children perceptions of emotional and rational appeals in social advertisements
  43. The effects of goods-related and service-related B2B brand images on customer loyalty
  44. Adoption and impact of marketing performance assessment systems among travel agencies
  45. Experience co-creation in tourism (the case of caravanning and drive tourism)
  46. Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?
  47. “Please write a (great) online review for my hotel!” Guests’ reactions to solicited reviews
  48. Using TRIZ to develop brand strategies
  49. Developing a comprehensive brand evaluation system with the support of TRIZ to formulate brand strategies
  50. Flash sales, daily deals, social commerce in the hospitality industry
  51. Mutual value creation in component co-branding relationships
  52. Service-based or goods-based positioning?
  53. Marketing strategies in emerging markets
  54. Explaining Citizen Surveys Non-Adoption in Local Government
  55. TMT international orientation and firm internationalisation: evidence from Italy
  56. Marketing performance in tourism firms
  57. Factors that influence intent to adopt a hearing aid among older people in Italy
  58. Groupon effectiveness for merchants
  59. Exploring Client Adherence Factors Related to Clinical Outcomes
  60. Public services co-creation
  61. SMEs’ switching behavior in the natural gas market
  62. Services branding: is it a matter of gender?
  63. Italian Farmers' Market Shoppers
  64. Business-to-Business Branding: A Review and Assessment of the Impact of Non-Attribute-Based Brand Beliefs on Buyer's Attitudinal Loyalty
  65. Differences between public administrators' and elected officials' perspectives on the role of the citizen in service quality improvement processes
  66. Born-global companies
  67. Effectiveness of Sponsorships in Niche Communities Online: A Preliminary Study
  68. Public services co-production
  69. The Role of External Indicators in Measuring the Service Performance of Local Governments