All Stories

  1. Leveraging artificial intelligence for self-diagnosis systems: innovation in healthcare management
  2. Future-oriented trajectories of business model innovation for agri-food SMEs
  3. Environmental sustainability and technology as interconnected drivers of business model innovation in the agri-food industry: insights from multiple case studies
  4. Food innovation towards a sustainable world: A study on intention to purchase lab-grown meat
  5. Unveiling user intentions: an integrated analysis of hedonic motivation and service quality in e-grocery technology acceptance
  6. Predicting restaurants’ surplus food platform continuance: Insights from the combined use of PLS-SEM and NCA and predictive model comparisons
  7. Guest editorial: Using partial least squares structural equation modeling (PLS-SEM) in quality management
  8. The value of self-determination theory in marketing studies: Insights from the application of PLS-SEM and NCA to anti-food waste apps
  9. Pharmacies providing health services: Attitudes toward eHealth in Italy
  10. Reviewing the SmartPLS 4 software: the latest features and enhancements
  11. Pharmacists' attitudes and intention to adopt telemedicine: Integrating the market-orientation paradigm and the UTAUT
  12. A brief review of partial least squares structural equation modeling (PLS-SEM) use in quality management studies
  13. Effects of Ethnocentrism on International Hospitality Brands: A Cross-Country Study of Starbucks
  14. Data-driven use of cross-border e-commerce platforms and export performance
  15. Fear vs humor appeals: a comparative study of children's responses to anti-smoking advertisements
  16. Who killed food tourism? Unaware cannibalism in online conversations about traveling in Italy
  17. Effects of agritourism businesses’ strategies to cope with the COVID-19 crisis: The key role of corporate social responsibility (CSR) behaviours
  18. Near-shoring versus far-shoring: effects on customer perceived quality and purchase intention
  19. Antecedents of professionals’ self-efficacy in professional service firms: effects of external source credibility and content quality
  20. Factors affecting the choices of adoption/non-adoption of future technologies during coronavirus pandemic
  21. Fairness and behavioral intentions in discrete B2B transactions: a study of small business firms
  22. Cross-border e-commerce as a foreign market entry mode among SMEs
  23. The influence of PSA's likeability on children’s intentions to eat healthy food
  24. Firms’ responses to the COVID-19 crisis in the tourism industry
  25. Finding a way towards high-quality, accessible tourism: the role of digital ecosystems
  26. Sustainability implementation in restaurants: A comprehensive model of drivers, barriers, and competitiveness-mediated effects on firm performance
  27. Does reshoring improve customer perceived quality?
  28. Sales capabilities in the wine industry: an analysis of the current scenario and emerging trends
  29. How to build thought leadership through social media in B2B
  30. A framework to manage business-to-business branding strategies
  31. Territory, firms and value co-creation synergies
  32. Understanding the weak signals of demand in a mature tourist destination: The contribution of a sustainable approach
  33. Assessing the Power of Social Media Influencers
  34. Accommodation prices on Airbnb
  35. Exploring city image: residents’ versus tourists’ perceptions
  36. The impact of social media influencers in tourism
  37. The excellence of patient-centered healthcare
  38. Industry-based issues in the provision of hearing aids in Italy
  39. Service ecosystems: the interplay between ecosystem well-being and customer well-being
  40. Children perceptions of emotional and rational appeals in social advertisements
  41. The effects of goods-related and service-related B2B brand images on customer loyalty
  42. Adoption and impact of marketing performance assessment systems among travel agencies
  43. Experience co-creation in tourism (the case of caravanning and drive tourism)
  44. Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?
  45. “Please write a (great) online review for my hotel!” Guests’ reactions to solicited reviews
  46. Using TRIZ to develop brand strategies
  47. Developing a comprehensive brand evaluation system with the support of TRIZ to formulate brand strategies
  48. Flash sales, daily deals, social commerce in the hospitality industry
  49. Mutual value creation in component co-branding relationships
  50. Service-based or goods-based positioning?
  51. Marketing strategies in emerging markets
  52. Explaining Citizen Surveys Non-Adoption in Local Government
  53. TMT international orientation and firm internationalisation: evidence from Italy
  54. Marketing performance in tourism firms
  55. Factors that influence intent to adopt a hearing aid among older people in Italy
  56. Groupon effectiveness for merchants
  57. Exploring Client Adherence Factors Related to Clinical Outcomes
  58. Public services co-creation
  59. SMEs’ switching behavior in the natural gas market
  60. Services branding: is it a matter of gender?
  61. Italian Farmers' Market Shoppers
  62. Business-to-Business Branding: A Review and Assessment of the Impact of Non-Attribute-Based Brand Beliefs on Buyer's Attitudinal Loyalty
  63. Differences between public administrators' and elected officials' perspectives on the role of the citizen in service quality improvement processes
  64. Born-global companies
  65. Effectiveness of Sponsorships in Niche Communities Online: A Preliminary Study
  66. Public services co-production
  67. The Role of External Indicators in Measuring the Service Performance of Local Governments