What is it about?

Despite the benefits of mobile applications in improving and sustaining health and well-being, not everyone uses them. This study focuses on factors influencing mobile health application use among Generation Z members. Our findings indicate that social influence and enjoyment are the most important factors related to mobile health app use. Privacy risk was identified as a barrier, but the strong influence of trust can be used to offset such privacy concerns.

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Why is it important?

This study is important because it helps us understand why Generation Z either embraces or avoids using health apps on their phones. This insight is crucial for improving health outcomes and adapting technology to their preferences. Additionally, the study addresses barriers to adoption, provides a regional perspective from Turkey, and modifies the UTAUT model to better suit the context of mobile health apps.

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This page is a summary of: Increasing mobile health application usage among Generation Z members: evidence from the UTAUT model, International Journal of Pharmaceutical and Healthcare Marketing, July 2023, Emerald, DOI: 10.1108/ijphm-02-2021-0030.
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