What is it about?
This paper sheds light on ways travelers’ rating patterns on TripAdvisor differ between independent and chain hotels. To delve deeper, travelers were classified according to their profiles, namely, business, couple, family, friend and solo. Besides, hotels straddled across four geographical regions, namely, America, Asia Pacific, Europe as well as Middle Eastand Africa.
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Why is it important?
It offers implications to managers and destination marketers on how to cater to the varying needs of different travellers visiting different geographical regions.
Read the Original
This page is a summary of: In search of patterns among travellers' hotel ratings in TripAdvisor, Tourism Management, April 2016, Elsevier, DOI: 10.1016/j.tourman.2015.09.020.
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