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Effective and appropriate social media communication is necessary during on-site emergencies at events. Three events were studied before, during and after an on-site emergency that disrupted the event. The social media crisis communication model guided this research and findings show how organizations need to find ways to engage in two-way communication online.

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This page is a summary of: Communicating on social media during a #FestivalEmergency, International Journal of Event and Festival Management, December 2021, Emerald,
DOI: 10.1108/ijefm-06-2021-0054.
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