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To become a very popular tourism destination on the tourism market worldwide, tourism destinations need to increase tourism expenditure, to increasingly attract visitors while providing them with satisfying, memorable experiences, and to do so in a profitable way, while enhancing the wellbeing of destination residents and preserving the natural capital of the destination for future generations. Serbia's competitive position as a tourist destination in Europe and the world is very poor. Serbia is the most competitive in core resources and attractions, while it is the least competitive in destination management. Employees in public institutions and the tourism industry do not share the same opinion about Serbia's competitiveness as a tourism destination in terms of most dimensions. As this has not changed for many years, the authors analyzed 115 indicators and provided concrete measures to improve Serbia's competitive position as a tourism destination.

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This page is a summary of: Stakeholders’ perceptions of competitive tourism destination: empirical evidence from Serbia, Tourism Review, November 2021, Emerald, DOI: 10.1108/tr-02-2021-0092.
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