What is it about?

The research shows that festivals in Hong Kong have a stronger impact on visitor experience than static attractions or tours. It confirms the ability of festivals to provide engaging experiences and draw tourists to a destination.

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Why is it important?

It confirms the importance of festivals and events as elements of the destination experience, and the need to have a varied portfolio to attract visitors.

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This page is a summary of: The experience of cultural festivals: evidence from Hong Kong, Journal of Policy Research in Tourism Leisure and Events, February 2022, Taylor & Francis, DOI: 10.1080/19407963.2022.2033249.
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