What is it about?
Green product innovation is a global industrial concern. This research examines the possible impact of green product innovation on firms’ competitive advantage in industrial enterprises operating in qualified industrial zones (QIZs).In total, 20 firms were found to be utilizing green product innovation, representing only 9.13% of the overall population. The hypothesis testing results indicated that green product innovation has a statistically significant positive impact on competitive advantage. The results also showed that the factor “firm resources” has a statistically significant positive moderation effect on the relationship between green product innovation and competitive advantage.
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Why is it important?
The vast majority of Jordanian chemical manufacturers were not implementing green innovation or practices; further study is needed to identify barriers. Findings are limited to managers of chemical industrial plants in Jordan, excluding the demand side (e.g. plant customers who purchase final products), which leaves a different research angle to be explored.
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This page is a summary of: Green product innovation and competitive advantage: an empirical study of chemical industrial plants in Jordanian qualified industrial zones, Benchmarking An International Journal, March 2021, Emerald, DOI: 10.1108/bij-03-2020-0095.
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