All Stories

  1. Brand Experience and Customer Loyalty in Dentistry: The Role of Perceived Brand Authenticity
  2. Exploring the Nexus: Female Employees' Perspectives on Organizational Learning and Organizational Productivity in Nigeria's Small and Medium-Sized Businesses
  3. User-Generated Content and Firm Generated Content: A Comparative Empirical Study of the Consumer Buying Process
  4. The impact of Instagram utilization on brand management: an empirical study on the restaurants sector in Beirut
  5. Pharmacy service factors
  6. Green product innovation and competitive advantage
  7. Social Networking Sites and Luxury Vehicles Purchase Decision
  8. Online Startups Business Strategies in the Middle East and Noth Africa
  9. Does internal marketing in small and medium industrial enterprises during economic downturns work?
  10. A comparison between the impact of user-generated content and traditional reference groups
  11. How do consumers select pharmacies? Based on what?
  12. Traditional communication channels and purchase decisions, do these channels still work?
  13. What is standing in the way of applying six sigma in small and medium industrial enterprises?
  14. Basic internal marketing and employees productivity.
  15. Barriers to Six Sigma Implementation in Chinese Small and Medium Steel Enterprises
  16. An examination of the e-commerce technology drivers in the real estate industry
  17. Social networking sites and fashion E-purchasing process
  18. The impact of corporate social responsibility on customer loyalty in the Qatari telecommunication sector
  19. The Role of Information Technology Capabilities in Capitalizing Market Agility in Jordanian Telecommunications Sector
  20. Determinants of Continuance Intention to Use Social Networking Sites SNS’s: Studying the Case of Facebook
  21. The Effect of Relationship Marketing on Customer Retention in the Jordanian’s Pharmaceutical Sector
  22. Internet Usage and Traditional Distribution Channels: The Moderating Effect of the Firm’s Size in Jordan
  23. The Impact of Supplier Relationship Management on Competitive Performance of Manufacturing Firms
  24. Website Design and Usage Behaviour: An Application of the UTAUT Model for Internet Banking in UK
  25. Organizational Culture and Total Quality Management (TQM)
  26. Internet Banking Adoption in Jordan: A Behavioral Approach
  27. The Effect of Customer-Company Relationship on Internet Adoption in Jordanian Small and Medium Enterprises