What is it about?
Cross-border travel is becoming increasingly popular globally, while the Central Government aims to enhance integration among cities in the Greater River Delta. To support this, the Northbound Travel for Macao Vehicles Program enables Macao residents to embark on short-term leisure and business trips to the mainland. This study investigates the key factors influencing Macao residents' utilization of this program through the lens of the extended theory of planned behavior.
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Why is it important?
Our findings reveal that the perception of Guangdong Province as a travel destination significantly shapes individuals' travel attitude, subjective norms, and perceived behavioral control. Additionally, both the perceived ease of use of the program and perceived behavioral control notably affect travel behavior under the program. However, attitude towards travel and subjective norms did not significantly impact travel behavior under the program, suggesting that the planned behavior theory has limited relevance in this scenario. The research also underscores the crucial role of government in facilitating cross-border travel with private vehicles.
Perspectives
Writing this article proved to be a fascinating journey. Upon examining the data gathered from respondents, we discovered that the perceived ease of use of the program and perceived behavioral control were pivotal in influencing how Macao residents engage with the program. Moreover, reports of traffic congestion caused by the surge in private vehicles heading north on weekends and holidays have become prevalent. This situation calls for the government and researchers to reconsider the limitations imposed by the existing border infrastructure.
Professor W.M. To
Macao Polytechnic University
Read the Original
This page is a summary of: Factors Influencing the Utilization of Northbound Travel for Macao Vehicles Among Macao Residents, Journal of China Tourism Research, April 2025, Taylor & Francis,
DOI: 10.1080/19388160.2025.2493655.
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