Intercultural Crisis Communication Research Agenda

What is it about?

Over the last 60 years, the field of crisis communication has been developing; however, even though our field is becoming increasingly diverse, it lacks an appropriate exploration of the role that culture plays on crisis response and stakeholder engagement. This article provides a data-based case for developing intercultural crisis communication research.

Featured Image

Why is it important?

Crises are global, complex, and challenging. If we fail to adapt crisis communication appropriately, people will not be helped, organizations will not be successful.