Assessing the consumer-based brand equity of news media firms: a new validated scale

María Victoria-Mas, Ivan Lacasa-Mas, Frederic Marimon
  • Journal of Media Business Studies, October 2018, Taylor & Francis
  • DOI: 10.1080/16522354.2018.1522199

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http://dx.doi.org/10.1080/16522354.2018.1522199

The following have contributed to this page: Frederic Marimon and maria victoria