Fruit Branding: Exploring Factors Affecting Adoption of the New Pear Cultivar ‘Angelys’ in Italian Large Retail

  • Daniele Asioli, Maurizio Canavari, Luca Malaguti, Chiara Mignani
  • International Journal of Fruit Science, December 2015, Taylor & Francis
  • DOI: 10.1080/15538362.2015.1108894

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http://dx.doi.org/10.1080/15538362.2015.1108894

The following have contributed to this page: Professor Maurizio Canavari