Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers

Vilma Luoma-aho, Tuisku Pirttimäki, Devdeep Maity, Juha Munnukka, Hanna Reinikainen
  • International Journal of Strategic Communication, August 2019, Taylor & Francis
  • DOI: 10.1080/1553118x.2019.1617716

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