What is it about?
This article identifies relevant factors that influence online shopping adoption in Mexico.
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Why is it important?
Research gaps in this field are analyzed by using the Technology Adoption Model and extending it with constructs that represent Internet availability, Internet literacy, social influence, and trust in online shopping to explain how they influence technology adoption in an emerging market.
Perspectives
I am interesting in analyzing adoption of very new products, purchase channels, and innovative services, their barriers and enablers.
Pável Reyes-Mercado
Universidad Anahuac Mexico Norte
Read the Original
This page is a summary of: Driving Consumers Toward Online Retailing Technology: Analyzing Myths and Realities, Journal of Transnational Management, July 2015, Taylor & Francis,
DOI: 10.1080/15475778.2015.1058688.
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