All Stories

  1. Digital enablers of entrepreneurial innovation: fsQCA and NCA analysis

    Article • Journal of Organizational Effectiveness People and Performance, February 2025, Emerald

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  2. INTERPLAY OF NOSTALGIA AND MEMORABLE EXPERIENCES: A STUDY ON APPAREL

    Article • Jurnal Manajemen dan Kewirausahaan, September 2024, Petra Christian University

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  3. Kapter: pursuing innovation and competitive advantage in the Mexican B2B ecosystem

    Article • Emerald Emerging Markets Case Studies, October 2022, Emerald

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  4. Analysis of the Usage Intensity of Digital Advertising Platforms by SMEs Using an Integrated Models

    Article • Journal of Business-to-Business Marketing, October 2020, Taylor & Francis

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  5. Demand-oriented innovation policy: Mapping the field and proposing a research agenda for developing countries

    Article • Journal of Evolutionary Studies in Business-JESB, January 2020, Edicions de la Universitat de Barcelona

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  6. Market influencers for ICT advancement in small states – a comparative analysis

    Article • Information Technology for Development, March 2018, Taylor & Francis

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  7. Dynamics of disruptive innovations in outperforming global brands: a study in Mexico

    Article • International Journal of Business Excellence, January 2017, Inderscience Publishers

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  8. Dynamics of disruptive innovations in outperforming global brands: a study in Mexico

    Article • International Journal of Business Excellence, January 2017, Inderscience Publishers

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  9. Eco-Innovations in Emerging Markets

    Article • January 2016, Nature

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  10. Research Model

    Article • January 2016, Nature

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  11. Research Approach

    Article • January 2016, Nature

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  12. Unveiling Consumers’ Insights

    Article • January 2016, Nature

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  13. Challenges Ahead

    Article • January 2016, Nature

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  14. Macro Perspectives on Eco-Innovations

    Article • January 2016, Nature

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  15. Research Foundations: Retrospects and Prospects

    Article • January 2016, Nature

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  16. Driving Change: Converging Business and Policy

    Article • January 2016, Nature

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  17. Changing lifestyles in the age of fear: projective analysis of social insecurity and consumption patterns

    Article • International Journal of Business Competition and Growth, January 2016, Inderscience Publishers

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  18. Marketing Renewable Energy in Developing Countries: A Policy Paradigm for Mexico

    Article • December 2015, Springer Science + Business Media

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  19. Driving Consumers Toward Online Retailing Technology: Analyzing Myths and Realities

    Article • Journal of Transnational Management, July 2015, Taylor & Francis

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  20. Research framework for analysing consumerism in Mexico towards renewable energy products

    Article • International Journal of Business Innovation and Research, January 2015, Inderscience Publishers

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  21. Efficient lighting: reactivating the market through consumer stimulus

    Article • Emerald Emerging Markets Case Studies, October 2014, Emerald

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  22. Switching behaviour of consumers across options in the energy market: a comparative analysis in Mexico

    Article • International Journal of Business Excellence, January 2014, Inderscience Publishers

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  23. Consumer preferences for green power in Mexico

    Article • International Journal of Business Innovation and Research, January 2014, Inderscience Publishers

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  24. Impact of service co-creation on performance of firms: the mediating role of market oriented strategies

    Article • International Journal of Services and Operations Management, January 2013, Inderscience Publishers

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  25. Renewable energy market in Mexico: a research framework

    Article • International Journal of Business Competition and Growth, January 2013, Inderscience Publishers

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  26. How to prepare a marketing plan for a company commercialising water solar heaters

    Article • Emerald Emerging Markets Case Studies, October 2012, Emerald

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  27. A Readiness Index for Marketing Analytics:

    Article • IGI Global

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