Casino Service Quality, Tiered Customer Segments, and Casino Player Retention

  • Catherine Prentice, Brian E. M. King, Keis Ohtsuka
  • Services Marketing Quarterly, October 2012, Taylor & Francis
  • DOI: 10.1080/15332969.2012.714700

Retaining Casino Customers using Segmentation

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http://dx.doi.org/10.1080/15332969.2012.714700

The following have contributed to this page: Catherine Prentice, Professor Brian Edward Melville King, and Brian King