A Study of Relationship Marketing in Malaysian Banks: DoesGuanxiInfluence Small Medium Enterprise Owners’ Satisfaction?

  • Yudi Fernando, Theresa C. F. Ho, Najib Algunaid, Suhaiza Zailani
  • Journal of Relationship Marketing, January 2013, Taylor & Francis
  • DOI: 10.1080/15332667.2013.763718

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http://dx.doi.org/10.1080/15332667.2013.763718

The following have contributed to this page: Suhaiza Zailani