What is it about?
While for B2C companies, using social media to acquire and exchange knowledge with customers and internally is all the rage, new research reveals that many B2B companies fail to see the potential of social media – and even when some managers see the potential, the company fails to provide support for social media initiatives.
Featured Image
Read the Original
This page is a summary of: The use of social media for knowledge acquisition and dissemination in B2B companies: an empirical study of Finnish technology industries, Knowledge Management Research & Practice, November 2018, Taylor & Francis,
DOI: 10.1080/14778238.2018.1541779.
You can read the full text:
Resources
Contributors
The following have contributed to this page
