What is it about?
The paper examines the consumerist and neoliberal logic of contemporary health promotion by conducting a discourse analysis of a UK health campaign aimed to promote healthy eating. Drawing on Foucault’s notion of governmentality, the paper evaluates the power and limitations of such campaigns: given the moralising but voluntary character of these efforts to intervene in people's everyday lifestyles, little prevents them from being resisted and subverted by individuals pursuing alternative lifestyles.
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Why is it important?
The paper highlights the paradoxes and limitations of neoliberal public health policies.
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This page is a summary of: ‘There’s no limit to how much you can consume’: the New Public Health and the struggle to manage healthy bodies, Culture and Organization, March 2009, Taylor & Francis,
DOI: 10.1080/14759550802709558.
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