What is it about?
This article describes how the tourism industry worked together in the first two years after the Christchurch earthquakes to restore the industry. It describes the collaborative approaches used by tourism organisations during the response and recovery phases, and outlines the recovery marketing efforts that were developed in the months following the earthquakes.
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This page is a summary of: Knowledge management and tourism recovery (de)marketing: the Christchurch earthquakes 2010–2011, Current Issues in Tourism, December 2014, Taylor & Francis,
DOI: 10.1080/13683500.2014.990424.
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