Unintended effects of incentivizing consumers to recommend a favorite brand

George Anghelcev
  • Journal of Marketing Communications, January 2013, Taylor & Francis
  • DOI: 10.1080/13527266.2012.747980

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1080/13527266.2012.747980

The following have contributed to this page: Dr George Anghelcev