All Stories

  1. A ZMET-based analysis of perceptions of climate change among young South Koreans

    Article • Journal of Social Marketing, January 2015, Emerald

    Professor Brittany R.L. Duff, Dr George Anghelcev

  2. Doing It All: An Exploratory Study of Predictors of Media Multitasking

    Article • Journal of Interactive Advertising, January 2014, Taylor & Francis

    Dr George Anghelcev

  3. Perceived risk mediates the impact of mood on the effectiveness of health PSAs

    Article • Journal of Social Marketing, February 2013, Emerald

    Dr George Anghelcev

  4. Unintended effects of incentivizing consumers to recommend a favorite brand

    Article • Journal of Marketing Communications, January 2013, Taylor & Francis

    Dr George Anghelcev

  5. If you feel it now you will think it later: The interactive effects of mood over time on brand extension evaluations

    Article • Psychology and Marketing, May 2011, Wiley

    Dr George Anghelcev

  6. Translating user control availability into perception: the moderating role of prior experience

    Article • Computers in Human Behavior, January 2007, Elsevier

    Dr George Anghelcev