What is it about?
We summarize the main ethical issues around using AI in marketing. Based on the results of a review of marketing literature, we describe seven principles for ethical AI use. These include factors such as as prevention of harm, consumers' rights to make their own decisions, fairness, transparency, empathy and cultural sensitivity.
Featured Image
Photo by Igor Omilaev on Unsplash
Why is it important?
AI is an emergent technology which has foundational implications for marketing practice. As such, understanding ethical use of AI in this context is of major importance.
Read the Original
This page is a summary of: Beyond the five principles: a systematic review of AI ethics in marketing and future research directions, The Journal of Marketing Theory and Practice, June 2026, Taylor & Francis,
DOI: 10.1080/10696679.2026.2692436.
You can read the full text:
Contributors
The following have contributed to this page
