HOW SOCIAL COMMUNITY AND SOCIAL PUBLISHING INFLUENCE NEW PRODUCT LAUNCH: THE CASE OF TWITTER DURING THE PLAYSTATION 4 AND XBOX ONE LAUNCHES

Yuna Kim, Jennifer D. Chandler
  • The Journal of Marketing Theory and Practice, March 2018, Taylor & Francis
  • DOI: 10.1080/10696679.2017.1389238

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http://dx.doi.org/10.1080/10696679.2017.1389238

The following have contributed to this page: Dr JENNIFER D. CHANDLER