What is it about?
Social media is becoming an increasingly important marketing channel not only for firms, but for CEOs. In the past, it was thought social media was for business to consumer organizations, but it is just important for business to business firms. This paper examines the importance of having a social media presence for B2B CEOs.
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Why is it important?
We developed a typology of B2B CEO social media presence and offer practical suggestions for how to effectively utilize social media.
Perspectives
It was a pleasure to collaborate with my co-authors on this article. It lays the foundation for additional work in social media strategy and CEO thought leadership.
Dr. Dori Shae Taylor
Temple University
Read the Original
This page is a summary of: Why B-to-B CEOs Should Be More Social on Social Media, Journal of Business-to-Business Marketing, January 2019, Taylor & Francis,
DOI: 10.1080/1051712x.2019.1565144.
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