All Stories

  1. Do Country and Culture Influence Online Reviews? An Analysis of a Multinational Retailer’s Country-Specific Sites

    Article • Journal of International Consumer Marketing, July 2019, Taylor & Francis

    Susan Mudambi

  2. Why CEOs Should Be On Social Media

    Article • Journal of Business-to-Business Marketing, January 2019, Taylor & Francis

    Susan Mudambi, Dr. Dori Shae Taylor