Brand Lovemarks Scale of Sport Fans

Avichai Shuv-Ami, Demetris Vrontis, Alkis Thrassou
  • Journal of Promotion Management, September 2017, Taylor & Francis
  • DOI: 10.1080/10496491.2017.1360824

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http://dx.doi.org/10.1080/10496491.2017.1360824

The following have contributed to this page: Demetris Vrontis and Professor Alkis Thrassou