How Pretrial Expectations and Anticipated Obstacles Impact University Brand Identification

Amber L. Stephenson, David B. Yerger
  • Journal of Promotion Management, September 2016, Taylor & Francis
  • DOI: 10.1080/10496491.2016.1214207

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http://dx.doi.org/10.1080/10496491.2016.1214207

The following have contributed to this page: Dr Amber L. Stephenson