Provenance, evolution, and transition of personal selling and sales management to strategic marketing channel management

Rolph E. Anderson, Alex H. Cohen, Paul F. Christ, Rajiv Mehta, Alan J. Dubinsky
  • Journal of Marketing Channels, August 2019, Taylor & Francis
  • DOI: 10.1080/1046669x.2019.1647913

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http://dx.doi.org/10.1080/1046669x.2019.1647913

The following have contributed to this page: Professor Alan J Dubinsky