To Launch or Not to Launch: An Empirical Estimate of New Food Product Success Rate

Ekaterina Salnikova, Stephen L. Baglione, John L. Stanton
  • Journal of Food Products Marketing, September 2019, Taylor & Francis
  • DOI: 10.1080/10454446.2019.1661930

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http://dx.doi.org/10.1080/10454446.2019.1661930

The following have contributed to this page: stephen baglione and Dr John L Stanton