All Stories

  1. To Launch or Not to Launch: An Empirical Estimate of New Food Product Success Rate

    Article • Journal of Food Products Marketing, September 2019, Taylor & Francis

    stephen baglione, Dr John L Stanton

  2. STUDENTS’ PERCEPTIONS OF TEACHING EXCELLENCE: A TRADEOFF ANALYSIS

    Article • Marketing Education Review, July 2019, Taylor & Francis

    stephen baglione

  3. Turkish students’ perceived relevance of Facebook as a marketing tool

    Article • Journal of Information Communication and Ethics in Society, May 2017, Emerald

    stephen baglione