What is it about?
This study shows a different dynamics of continuance intention to use WeChat as a mobile chat app, which has not been investigated in the past.
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Why is it important?
The present study is important in the following ways. First, this study develops and tests a model that simultaneously examines the role of personality traits and value perceptions in determining continuance intention. Second, the role of face-consciousness and the need for uniqueness as personality traits in technology adoption filled a sound research void in the field.
Perspectives
Due to heavy advancement in WeChat versions and its functions, users’ continued use behavior might change over time; thus, a longitudinal analysis can be of research interest to make a comparison of users’ behavior across different time periods.
Umair Ashraf Rana
Jiangsu University
Read the Original
This page is a summary of: Understanding Continuance Intention to Use Social Media in China: The Roles of Personality Drivers, Hedonic Value, and Utilitarian Value, International Journal of Human-Computer Interaction, September 2018, Taylor & Francis,
DOI: 10.1080/10447318.2018.1519145.
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