All Stories

  1. Addressing the dichotomy of brand love

    Article • International Journal of Market Research, June 2019, SAGE Publications

    Muhammad Junaid

  2. One last scuffle before we cherish brand love forever

    Article • International Journal of Market Research, February 2019, SAGE Publications

    Muhammad Junaid

  3. Reviving consumer-alienation in the discourse of consumers’ negativity

    Article • International Journal of Market Research, November 2018, SAGE Publications

    Muhammad Junaid

  4. Continuance Intention to Use WeChat (Social Media) in China

    Article • International Journal of Human-Computer Interaction, September 2018, Taylor & Francis

    Umair Ashraf Rana, Muhammad Junaid

  5. Collaborative university-industry linkages in Pakistan

    Article • Human Systems Management, May 2018, IOS Press

    Umair Ashraf Rana, Muhammad Junaid

  6. Student employability via university-industry linkages

    Article • Human Systems Management, May 2018, IOS Press

    Umair Ashraf Rana, Muhammad Junaid

  7. A Hierarchical Decision Model Based on Pairwise Comparisons1

    Article • Fundamenta Informaticae, May 2016, IOS Press

    Muhammad Junaid