The Role of Media in Non-Directed (Altruistic) Living Kidney Donation.

What is it about?

A study was conducted to observe the impact that media, if any, had on an individuals decision to donate a kidney to a stranger. The study showed that over 50% of the donors credited their initial interest in altruistic donation to media.

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Why is it important?

Non-directed donors have become an incredibly important source of healthy kidneys; therefore, it is important to understand what facts affect the decisions of individuals to donate.