What is it about?
What are the key motiators behind condom usage? We assess a number of key variables such as fear, prevention, perceived risk etc. and whether these drivers differentially impact homosexual and heterosexual males.
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Why is it important?
Past research have looked at drivers of condom usage as being similar amongst users of different preferences. This is one of the first studies to compare these two male groups. The findings provide useful and intersting contrasts between the two groups.
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This page is a summary of: Using Protection Motivation Theory to Predict Condom Usage and Assess HIV Health Communication Efficacy in Singapore, Health Communication, January 2010, Taylor & Francis,
DOI: 10.1080/10410230903473540.
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