What is it about?

Alan Bradshaw and Nik Dholakia, both admirers of the critically insightful contributions of A. Fuat Fırat to the field of marketing, were discussing how to bring Fuat’s work into greater light in the field. They decided to do an interview with A. Fuat Fırat, and this article is the result.

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Why is it important?

The interview shows the evolution of Fuat’s work but, more importantly, how – as a “forever outsider” – Fuat is able to offer incisive insights into marketing and consumption processes that mainstream authors are just not able to offer.

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This page is a summary of: Outsider's insights: (mis)understanding A. Fuat Fırat on consumption, markets and culture, Consumption Markets & Culture, December 2011, Taylor & Francis, DOI: 10.1080/10253866.2011.637751.
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