How to research a company
What is it about?
The article explains how PhD students and other researchers should go about researching a company using a rigorous approach. See http://www.tandfonline.com/doi/abs/10.1080/0969160X.2000.9651636
Why is it important?
A solid approach is important if your research is to have credibility and your findings to be meaningul
The following have contributed to this page: Carol Adams and Professor Carol A Adams