What is it about?

This paper looks at how events, and sustainability expos in particular, can be used to encourage pro-environmental behaviour. Although there is some criticism of these events as only 'preaching to the converted', this research suggests that sustainability expos are useful on a number of levels - raising awareness of sustainability in the first place, providing information for those wanting to change their behaviour and providing supoprt for those who have already gone green.

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Why is it important?

This paper uses a model (the TTM) that hasn't been used the events context before, and also suggests that rather than preaching to the converted, sustainability expos can be seen as a vital way to support those already behaving in a sustainable way, as well as encouraging those thinking of going green.

Read the Original

This page is a summary of: Encouraging pro-environmental behaviour: the role of sustainability-focused events, Journal of Sustainable Tourism, November 2013, Taylor & Francis, DOI: 10.1080/09669582.2012.756494.
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