Value-creating mechanisms within the market orientation–performance relationship: a meta-analysis

James D. Doyle, Anahit Armenakyan
  • Journal of Strategic Marketing, February 2014, Taylor & Francis
  • DOI: 10.1080/0965254x.2013.876073

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http://dx.doi.org/10.1080/0965254x.2013.876073

The following have contributed to this page: Dr James Doyle