The role of marketing managers' commitment and involvement in marketing strategy implementation

B. Ramaseshan, Asmai Ishak, Fazlul K. Rabbanee
  • Journal of Strategic Marketing, October 2013, Taylor & Francis
  • DOI: 10.1080/0965254x.2013.804858

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http://dx.doi.org/10.1080/0965254x.2013.804858

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