All Stories

  1. Antecedents and consequences of self-congruity

    Article • European Journal of Marketing, April 2015, Emerald

    Dr Fazlul K Rabbanee

  2. The role of marketing managers' commitment and involvement in marketing strategy implementation

    Article • Journal of Strategic Marketing, October 2013, Taylor & Francis

    Dr Fazlul K Rabbanee

  3. Effects of customer equity drivers on customer loyalty in B2B context

    Article • Journal of Business and Industrial Marketing, April 2013, Emerald

    Dr Fazlul K Rabbanee

  4. Marketing Managers Commitment and Involvement Questionnaire

    Article • January 2013, American Psychological Association (APA)

    Dr Fazlul K Rabbanee

  5. Effects of store loyalty on shopping mall loyalty

    Article • Journal of Retailing and Consumer Services, May 2012, Elsevier

    Dr Fazlul K Rabbanee