Algorithmic Unpredictability on Social Media Platforms: A Multimethod SEM Study of Its Effects and Mitigation Strategies for Exporting SMEs

What is it about?

Algorithmic unpredictability is a firm’s inability to predict how platform algorithms will affect the reach and effectiveness of its content, given their opacity and unexpected changes.

Featured Image

Why is it important?

Platform trap: exporting SMEs should mitigate their dependence on platforms, beginning with avoiding over-reliance on a single platform, which can make them extremely vulnerable to algorithmic changes.